FROM INDIE TO ENDGAME: XSOLLA AND UEL BUILD A NEW COMPETITIVE FUTURE FOR DEVS

UEL x Xsolla: Building the Future of Competitive Gaming

ATLANTA, GA, UNITED STATES, July 22, 2025 /EINPresswire.com/ -- Ultimate Endgamers League (UEL), the world's largest multi-game esports league, has partnered with global video game commerce platform Xsolla to redefine how developers publish and scale games through competitive ecosystems. This collaboration empowers game developers with the infrastructure, exposure, and community-driven engagement needed to thrive in today’s fast-evolving gaming industry.

At UEL, players don’t just play games, they compete, stream, and build loyal followings across a 33-title competitive league format that spans genres like fighting, racing, sports, shooters, and strategy. Now, with Xsolla, UEL is extending this format into a complete ecosystem designed for game studios at every stage of development.

What the UEL x Xsolla Partnership Offers Developers:
Competitive Wheel Integration: Feature your game on the UEL Wheel, a dynamic system that exposes titles to competitive players across all five core genres, both console and PC.

Live Competitive Playtesting: UEL’s broadcasted tournaments enable developers to receive real-time feedback from elite gamers in a high-stakes setting, helping to balance gameplay and improve the user experience.

Content Creation Engine: With weekly matches streamed to thousands and generating over a million impressions per season, games featured in the UEL receive organic exposure to real players and influencers.

Global Audience Reach: Games gain visibility through UEL’s international tournaments, localized league hubs, and high-profile event appearances, such as Dream Con.

Developer Support Ecosystem: UEL provides performance analytics, marketing strategy, talent scouting, and player progression tracking to help developers refine and grow their operations.

Path to Pro: Through the UEL Draft system, top players in your game can be scouted and signed to compete at the highest levels, driving replayability and loyalty.

“This partnership with UEL represents the next evolution in how we support game creators,” said Chris Hewish, President, Strategy & Communications at Xsolla. “By combining UEL’s competitive infrastructure with our global publishing platform, we’re giving indie and mid-sized studios the tools to test, grow, and monetize their games in front of passionate players. It’s about more than esports—it’s about creating new opportunities for developers to build sustainable, community-driven game businesses.”

“Together with Xsolla, we’re redefining what it means to publish and scale a game. UEL doesn’t just promote games; we build competitive communities, champions, and ecosystems,” said Titus Walker, CEO of UEL.

This partnership also strengthens UEL’s commitment to inclusivity and innovation by offering independent studios, student developers, and rising game creators a competitive launchpad they would rarely access otherwise.

With UEL’s high-impact events, data-driven infrastructure, and proven community activation model, developers can now connect with passionate players and esports audiences at scale—and keep them engaged.

About Ultimate Endgamers League (UEL)
UEL is a nationally recognized competitive gaming league built around a 33-game format that champions versatility, adaptability, and mastery. With high-profile events, an in-house draft system, and a unique content engine, UEL creates space for overlooked talent, breakout games, and the future of esports entertainment.

About Xsolla
Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world.

For more information, visit xsolla.com

Olivia Williams
Ultimate Endgamers League
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Xsolla x UEL Partnership